We all hear it a million times “Read labels. read labels!” Well, in my grocery shopping challenge, I encourage you to STOP reading labels. What? You bet. If the product in your hand has a label, put it back on the shelf. Our goal is to eat more whole foods – apples, spinach, almonds – food with, yep, No labels. Next time you go grocery shopping place all your label-free items in the large bottom section of your shopping cart, reserving just the top section of the cart (where the kids or your purse sit), for items with labels. If 9/10 items you bring home from the grocery store are LABEL FREE, you are doing awesome! Oh, and take a pic of your shopping haul, post it on Instagram, tag me and label 😉 it #shoppinglabelfree.